Marketing Strategy How Much Will People Pay for That? A new, easy-to-use procedure can help marketers determine customers’ willingness to pay. Mary Kwak October 15, 2001
Supply Chains & Logistics Avoid the Pitfalls in Supplier Development Robert B. Handfield, Daniel R. Krause, Thomas V. Scannell and Robert M. Monczka January 15, 2000
Executing Strategy Target Costing as a Strategic Tool John K. Shank and Joseph Fisher October 15, 1999
Supply Chains & Logistics Trade Promotion: Essential to Selling through Resellers Kusum Ailawadi, Paul Farris and Ervin Shames October 15, 1999
Marketing Strategy Capture and Communicate Value in the Pricing of Services Leonard L. Berry and Manjit S. Yadav July 15, 1996
Marketing Strategy How to Address the Gray Market Threat Using Price Coordination Gert Assmus and Carsten Wiese April 15, 1995
