Digital Marketing
How Facebook is Delivering Personalization on a Whole New Scale
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Mobile
Latest
New MIT Sloan Management Review App
The new MIT SMR app offers additional features and responsive design for mobile devices.
Digital Marketing
DBS Bank Pumps Up the Volume on its Technology
DBS Bank is remaking itself from a transaction company to an information company using emerging technologies.
Collaboration
BMW Test-Drives Mobile Microvideo
BMW looks to drive consumer-to-consumer marketing using mobile phones, microvideo.
Analytics & Business Intelligence
Omnichannel Retailing and Data Analytics: Leveling the Playing Field
The new world of omnichannel retailing includes physical, online and mobile channels.
Developing Strategy
Competing in the Age of Omnichannel Retailing
Mobile technology is blurring the boundaries between traditional and Internet retailing.
Innovation Strategy
Technology Trajectories and the Birth of New Industries
Markets develop according to the specific paths by which innovations in a given field occur.
Digital Marketing
What Hooks M-Commerce Customers?
Research reveals factors that affect the likelihood of transacting business over mobile phones.
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