Mobile

Companies must think critically about how to address the issue of technology access and inequity throughout the COVID-19 crisis.

Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.

Leaders who establish broad ties to their communities have deeper resources in times of hardship.

We need a commitment to honestly talk about the challenges technology now poses.

Business models that use platform network effects for competitive advantage risk may not be viable.

A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.

The transportation industry faces fundamental disruption as vehicle ownership yields to on-demand mobility.

Why Airbnb will always be a better business than Uber.

A curated excerpt from Tap by Anindya Ghose.

Managers often lose sight of the essentials because digital business is changing so quickly.

The shrinking role of big screens heralds a change in how we communicate with devices and each other.

Internet-enabled mobile devices have fundamentally changed marketing — and personal privacy.

In an on-demand webinar, Wolfgang Gruel and Frank Piller detail new experiments in personal transportation.

Smart data and mass customization have the potential to radically change the way trips are planned.

Thanks to technology, the office of the future is going to look very different from what we’ve been used to.

All of our wonderful mobile devices don’t always make us good at managing what we do with them.

Smartphone apps that provide consumers with helpful information can improve users’ trust in a brand.

Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.

Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”

New research shows that mobile advertising targeted to consumers based on their locations can be effective.