Marketing Innovation

Generative AI is already affecting how creative professionals work. Prepare now for more disruption.

New research shows where marketers are seeing gains from AI and how to speed up payoffs.

On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.

Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.

For competitive advantage, embrace digital marketing, a Google-sponsored Forrester survey advises.

How brand owners can rebuild consumer confidence, and why leaders must invest in building trusted employee relationships.

Consumer confidence will be the new currency of business; here’s how companies can respond.

Pivoting in the pandemic, assessing supplier diversity initiatives, and creating a framework for discussing race.

In a global pandemic, a quick pivot to a digital business model may help retailers survive.

Identifying postcrisis opportunities, marketing to nonbinary genders, and prioritizing during supply chain disruption.

Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.

Innovations from the front office are keeping fans engaged and disrupting the staid order in sports.

Lessons from technology marketing industry leaders in the digital era.

AI offers a helping digital hand to overburdened B2B marketing departments.

Northwestern Mutual has found that KPIs are necessary for the future of marketing.

Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

Nestlé defines big, traditional company, but it’s touching base with its inner startup.

Managers can gauge their company’s customer focus by posing a set of five specific questions.