Loyalty

A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.

New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.

Small and midtier brands have unique opportunities to provide value in the new consumer environment.

Consumers’ concerns about data privacy are offset by a desire for personalized service.

Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

New research shows that mobile advertising targeted to consumers based on their locations can be effective.

Encouraging customers to provide feedback directly to a company engages them in valuable ways.

Tapping traditional Asian values can instill cross-cultural managerial capabilities.

Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.