Steve Case on Surfing the Internet’s Next Big Wave
What’s happening this week at the intersection of management and technology.
Internet
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Organizational Structure
If You Think Big Data’s Challenges Are Tough Now…
By 2020, most new data will be generated not by people but by sensors and embedded, intelligent devices.
Security & Privacy
Can Sensors Fuel Productivity Growth?
General Electric argues that productivity growth will increase as the industrial Internet emerges.
Digital Marketing
Morph the Web to Build Empathy, Trust and Sales
“Web site morphing” means that communicating — and selling — will never be the same.
Digital Marketing
The Internet and International Marketing
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.
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