Decision-Making
Latest
Analytics & Business Intelligence
The Prediction Lover’s Handbook
Assessment tools for better-informing decisions have proliferated. Which ones work?
Project Management
The Downside of Real-Time Data
Receiving information more frequently isn’t always helpful.
Organizational Structure
The Impact of Technological Innovation on Outsourcing Decisions
When technology changes rapidly, outsourcing looks more attractive.
Business Models
A Plan to Invent the Marketing We Need Today
Seven strategies that can make marketing both relevant and rigorous in today’s world.
Marketing Strategy
When Consumers Go to Extremes
Consumer preference is determined by how their options are presented.
Executing Strategy
Closing the Gap Between Strategy and Execution
Strategy can be thought of as a loop with four steps: making sense of a situation, making choices, making things happen and making revisions.