Customers
Can Friction Improve Your Customers’ Experiences?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.
Customer Journey
Latest
Content Provided By Google
Reassuring Students About Education’s Value in Uncertain Times
Learn how to reassure students about the value of higher-ed investments even in uncertain times.
Customers
Investing in the Last Mile: PayPal’s Khatereh Khodavirdi
Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.
Digital Marketing
Humanizing the Digital Experience in a Post-Pandemic Era
Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
Content Provided By Google
Online Learning: What Today’s Students Want — and Expect
College students will want online learning options even after the pandemic ends, a new survey says.
Customers
The Magic That Makes Customer Experiences Stick
The most memorable experiences are suffused with emotion — not extra features or value for money.
Content Sponsored by Google
The 3 Challenges Organizations Confront on the Road to Data-Driven Marketing
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.
Content Sponsored by Google Analytics 360 Suite
Marketers: Get Your Data House in Order
A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.
Content Sponsored by Google Analytics 360 Suite
Why a Data and Analytics Strategy Today Gives Marketers an Advantage Tomorrow
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.
Customers
New Views on Digital CRM
Managers’ opinions vary about the goals and value of Internet marketing.
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