Analytics & Business Intelligence
Using Unstructured Data to Tidy Up Credit Reporting
Equifax credit reporting agency is beginning to incorporate unstructured data from sources such as social media.
Customer Data
Latest
Business Models
Thriving in an Increasingly Digital Ecosystem
To prepare for digital disruption, companies need to consider which of four business models to adapt.
Marketing Strategy
Ethnography in Action at Wells Fargo
Wells Fargo Bank used ethnography to better understand how customers use its products.
Data & Data Culture
Raising the Bar With Analytics
Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.
Customers
Why Managing Consumer Privacy Can Be an Opportunity
Managing consumer data courteously can be a way to build a good relationship with customers.
Marketing Strategy
How to Identify the Best Customers for Your Business
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Analytics & Business Intelligence
Location Analytics: Bringing Geography Back
Remember geography lessons in school, painstakingly memorizing the longest rivers, cultures of various regions, the state capitals?
Ethics
Ethical Quandary in the Age of Big Data: Avoid Creepiness
There isn’t yet a common vocabulary for discussions around the ethical use of big data.
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