Customer Behavior

The green energy transition is underway — and inaction is a risky business bet.

Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.

On the Me, Myself, and AI podcast, Pinterest’s Jeremy King discusses the technology behind the image-based platform.

A study finds that U.S. consumers believe businesses could positively impact society but fall short in sustainability.

In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.

Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.

Before investing in products touting business insights from brain research, managers must understand how they fall short.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

Engaging retail workers on environmental sustainability can boost employee attraction, retention, and satisfaction.

Tools for companies and managers to rethink standard customer experience practices.

Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.

Businesses must use data and analytics to better anticipate consumer needs and humanize digital interactions.

Data-driven leaders are using machine learning to surface new KPIs and better align behaviors with strategic objectives.

Recruiting and retaining talent in a turbulent market, boosting profits and customer loyalty with charitable giving, and harnessing customers’ “brand admiration.”

As brands compete for holiday shoppers, they would do well to learn this lesson: Donations can boost sales and profits.

In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.

Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.

Rethinking assumptions about customer wants, improving the R&D process for new projects, and addressing data challenges.

For a post-pandemic future, leaders must rethink their assumptions about what customers really want.

Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.