Marketing Strategy
The Cost of Confidence
Consumer confidence will be the new currency of business; here’s how companies can respond.
Expert insights and strategies for managers during the COVID-19 outbreak.
Consumer confidence will be the new currency of business; here’s how companies can respond.
COVID-19’s impact on in-person work and global value chains may slow down innovation, too.
Social distancing has renewed consumer interest in high-touch, full-service business models.
In a global pandemic, a quick pivot to a digital business model may help retailers survive.
Leaders who take care of themselves will also take care of their teams.
Leaders can take specific actions to sustain corporate culture despite a shift to remote working.
Opportunity marketplaces sustain employment, reveal untapped worker capabilities, and motivate workers in new ways.
Mollie West Duffy and Liz Fosslien contend that smart leaders acknowledge and embrace emotions in the workplace.
A country’s mix of occupations, technology backbone, and demographics impacts its conditions for remote work.
An intentional approach to sharing positive news can help boost employee morale.
There has been a huge demand for data scientists in the past decade. Is that about to change?
We can all care for ourselves and others during challenging times.
Cognitive automation could help managers make better decisions more quickly in the wake of COVID-19.
UVA Darden’s Morela Hernandez asserts that this time of crisis calls for compassionate leadership.
The coronavirus crisis is exposing some businesses’ weaknesses while highlighting others’ strong leadership.
In a crisis, it’s easy to unconsciously prioritize the past. But this is the time to look forward.
Managing home-office working will require a combination of technology deployment and job redesign.
Senior leaders must rethink key decision-making processes to enhance trust, transparency, and teamwork.
A new employee survey reveals strategies that can help leaders more effectively manage a distributed workforce.
The race to develop treatments and a vaccine for COVID-19 highlights the value of repurposing solutions.