Corporate Values

As companies use self-service technologies, responsibility for service quality shifts to customers.

Effective philanthropy must be run as professionally as the core business.

A study reveals how rating agencies weigh governance factors.

Fear is a four-letter word in companies today, but CEOs” rhetoric of “love”

For managers, the challenge of understanding nonmarket forces — government, interest groups, activists, and the public — is frequently more difficult than understanding the market environment. The author develops a strategy system of principles, frameworks, and action plans to deal with the issues, in-stitutions, interests, and information that characterize the nonmarket environment. He uses the concept of a rent chain, analogous to the value chain, to show how com-panies can participate in policy-setting processes and generate leverage to their own benefit.