Platforms & Ecosystems
Immersive Commerce: Early Lessons From Walmart
The retailer’s experiments in immersive commerce offer marketing leaders lessons on reaching a new set of consumers.
Consumer-Driven Innovation
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Innovation Strategy
Keeping Innovation Alive at a Legacy Organization
GE Appliances president and CEO Kevin Nolan discusses differing approaches to management and innovation at GE and Haier.
Innovation Strategy
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Innovation Strategy
Why Innovators in China Stay Close to the Market
Businesses in China source more innovations from customers and market-facing sources than companies elsewhere do.
Customers
The Retail Profitability Paradox
Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.
Innovation Strategy
The Best of This Week
Innovating remotely, changing strategically, and piloting AI projects.
Innovation Strategy
How Leading Companies Are Innovating Remotely
New research reveals steps that can help remote teams boost innovation and create customer value.
Business Models
Reviving High-Touch Business Models for the Social Distancing Era
Social distancing has renewed consumer interest in high-touch, full-service business models.
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Business Models
Four Ways to Get Your Innovation Unit to Work
When it comes to competing on innovation for companies, imitation rarely works.
Innovation Strategy
When Patients Become Innovators
Health care consumers are contributing their skills, money, and time to develop effective solutions.
Disruption
Learning From China’s Digital Disrupters
Chinese digital banking newcomers who understood their consumers changed the economic status quo.
Innovation Strategy
Unlocking the Value of Augmented Reality Data
AR sensor data helps businesses optimize user experience and value.
Disruption
How Innovative Mergers Are Shaping Health Care Delivery
Harvard Business School’s Regina Herzlinger examines collaboration and innovation in health care.
Business Models
Manufacturers Can Also Win in the Sharing Economy
Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.
Collaboration
The Customer-Inventor Revolution
The ways that consumer-users improve product through tinkering has evolved over the past decade.
Analytics & Business Intelligence
What the Internet of Things Could Mean to Consumers
From wearables to hotel desks that remind us to move around, connected objects are becoming a bigger part of consumers’ lives.
Business Models
Adapting to the Sharing Economy
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
Executing Strategy
From the Editor: Beyond the Organization
Executives are harnessing the energy of people both inside and outside their companies.
With 3-D Printing, the Shoe Really Fits
New Balance leads the way toward using 3-D printing to make custom shoes.
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