Global Strategy
Is It Time to Rethink Your Manufacturing Strategy?
For a decade, China was automatically the answer to many manufacturing questions. That’s changing.
China
Latest
Global Strategy
How to Win in Emerging Markets
Asia, Latin America and Eastern Europe are delivering strong revenue and profit growth.
Global Strategy
The Beneficent Dragon
The dangers associated with China’s ascendance are exaggerated.
Culture
Leaders Who Inspire Commitment
Tapping traditional Asian values can instill cross-cultural managerial capabilities.
Digital Marketing
The Internet and International Marketing
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.
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