Business Development

Latest

Digital Marketing

How to Market to Generation M(obile)

Fareena Sultan and Andrew J. Rohm

July 01, 2008

Open Innovation by the Numbers

June 14, 2008

Developing Strategy

What Strategy Is Not

Technology- or platform-driven strategy is a fast track to commoditization.

John G. Singer

January 01, 2008

Culture

Institutionalizing Innovation

Success in innovation requires the ability to churn out successful growth businesses year after year.

Scott D. Anthony, Mark W. Johnson and Joseph V. Sinfield

January 01, 2008

How to Plan E-Business Initiatives in Established Companies

A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.

Amit Basu and Steve Muylle

October 01, 2007

Marketing Strategy

Creating New Markets Through Service Innovation

Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader and Thomas Dotzel

January 01, 2006

IT Governance & Leadership

Beyond the Business Case: New Approaches to IT Investment

Jeanne W. Ross and Cynthia M. Beath

January 15, 2002

Leading Change

How To Be a CEO for the Information Age

Michael Earl and David Feeny

January 15, 2000

Business Models

Factors for New Franchise Success

Scott Shane and Chester Spell

April 15, 1998

Developing Strategy

Tools for Strategy Development in Family Firms

Simulation tools can help business leaders with strategy and stewardship.

Nancy Drozdow and Vincent P. Carroll

October 15, 1997

Customers

Listening to the Customer — The Concept of a Service-Quality Information System

Leonard L. Berry and A. Parasuraman

April 15, 1997

Marketing Strategy

Marketing Strategies for the Ethics Era

N. Craig Smith

July 15, 1995

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