Project Management
The Project Management Tool You’ve Probably Never Heard Of
Branding, a process used by marketers, can also be used internally to build excitement for projects.
Branding
Latest
Digital Marketing
The Power of Consumer Stories in Digital Marketing
Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.
Digital Marketing
When Employees Don’t ‘Like’ Their Employers on Social Media
For companies, the social media behavior of employees represents both an opportunity and a risk.
Social Media
Can Social Media Cultivate Long-Term Loyalty?
If your brand is on Instagram or other social media platforms, your current followers are likely also your future customers.
Digital Marketing
The Risks and Rewards of Brand Personification Using Social Media
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
Social Media
Thinking Outside the [Penalty] Box
The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.
Innovation Strategy
Mastering the ‘Name Your Product Category’ Game
The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.
Marketing Strategy
The Upside to Large Competitors
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Crisis Management
After a Social Media Gaffe: How to Recover and Not Dig a Bigger Hole
Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?
Culture
Would You Wear Red Sneakers to Work? Should You?
Being a free spirit in clothing choices can lead to positive inferences of status, confidence and competence.
Digital Marketing
Rejuvenating a Brand Through Social Media
Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.
Marketing Strategy
The Big Upside of Customer Participation
Encouraging customers to provide feedback directly to a company engages them in valuable ways.
Developing Strategy
Stories That Deliver Business Insights
Companies are gaining insights from ethnography, the in-person study of how consumers use a product.
Digital Marketing
How Digital Acceleration Teams Are Influencing Nestlé’s 2,000 Brands
Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.
Digital Marketing
How to Create Brand Engagement on Facebook
What determines whether consumers will “like,” comment on or share a company’s Facebook posts?
Social Media
Chief Marketing Officers See True Value in Social Media
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Global Strategy
How Infosys Is Building Its Talent Pipeline in India
Attracting talent sometimes means marketing the corporation to the people who might one day take a job there.
Project Management
The Project Leader’s Branding Tool Kit (5 Point Chart)
Charts explain how to brand a project to internal audiences to get it funded and create engagement.