Marketing Strategy
Attractive By Association
When targeted promotions appeal to non-targeted customers.
When targeted promotions appeal to non-targeted customers.
For boards dealing with an embattled CEO, doing nothing may pay off in the long run.
Good communication is a prerequisite for good teamwork. But how much is enough?
How can companies resolve the two issues of M&As: the acquiring company’s struggle to value the target’s resources and the need for the parties to agree on a price?
RESEARCH BRIEF: A dynamic array of different customer types makes for a stronger business model.
Some techniques seem to drive new product development better than others.
How a textile manufacturer balances cost cutting with mass customization in its domestic facility.
The good word from devoted customers may not always be the most effective promotional tool.
Strategies for mitigating the negative effects of nasty on-the-job encounters.
Technological diversity and organizational structure both shape an alliance’s potential payoff.
Differences in emphasis and approach make global supply-chain management even more of a challenge.
Can innovative partnerships increase store traffic and improve the retail revenue stream?
A review of recent and seminal work linking pricing decisions with operational insights.
The value of external knowledge sharing increases when work groups are more structurally diverse.