Spring 1997

Volume 38, Issue #3

Spring 1997 Issue

SPRING 1997 VOL. 38 · NO. 3 Strategic Innovation How can a company successfully attack an established market leader? How can it find new ways to compete that everyone else has missed? By breaking the rules of the game in its industry to find new sources of innovation, says this author. In a study of […]

Explore the full issue below.

April 01, 1997

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Table of Contents

Marketing Strategy

Hysteresis in Marketing — A New Phenomenon?

Hermann Simon

April 15, 1997

Innovation Strategy

Strategic Innovation

Companies can successfully challenge industry leaders even without radical technological innovation.

Constantinos Markides

April 15, 1997

IT Governance & Leadership

Management by Maxim: How Business and IT Managers Can Create IT Infrastructures

Marianne Broadbent and Peter Weill

April 15, 1997

Customers

Listening to the Customer — The Concept of a Service-Quality Information System

Leonard L. Berry and A. Parasuraman

April 15, 1997

Business Models

A Stakeholder Approach to Strategic Performance Measurement

Anthony A. Atkinson, John H. Waterhouse and Robert B. Wells

April 15, 1997

Developing Strategy

Beyond Outsourcing: Managing IT Resources as a Value Center

N. Venkatraman

April 15, 1997

Supply Chains & Logistics

The Bullwhip Effect in Supply Chains

Distorted information along a supply chain can lead to tremendous inefficiencies. How can companies mitigate them?

Hau L. Lee, V. Padmanabhan and Seungjin Whang

April 15, 1997