Organizational Behavior
Is Your Business Ready for a Digital Future?
Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.
Volume 56, Issue #4
Summer 2015 Issue
In this issue, we highlight digital business and the technology-driven changes it brings.
Executing Strategy
Developing Effective Intellectual Property Partnerships
There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.
Business Models
Thriving in an Increasingly Digital Ecosystem
To prepare for digital disruption, companies need to consider which of four business models to adapt.
Talent Management
Measuring the Benefits of Employee Engagement
Research suggests that high levels of employee engagement are associated with higher rates of profitability growth.
Global Strategy
How Global Is Your C-Suite?
National diversity of top management should be a topic of conversation for boards of directors.
Digital Marketing
Creating Online Videos That Engage Viewers
The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?
Leadership Skills
Rethinking Leadership
Businesses need a new approach to the practice of leadership — and to leadership development.
Climate Change
Why Corporate Social Responsibility Isn’t a Piece of Cake
Responsible corporate behavior isn’t simply “doing well by doing good.” Six structural changes need to be considered.
Executing Strategy
Integrating Supply and Demand
Joining the supply and demand sides of an enterprise presents an opportunity for efficiency and value creation.
Leading Change
From the Editor: Reflections on Change and Continuity
The Summer 2015 issue of MIT SMR highlights how digital business plays out in strategy, innovation and business transformation.
Leadership Skills
Staying in the Know
How can executives best distinguish usable information from distracting noise?
How Twitter Users Can Generate Better Ideas
There’s a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
Developing Strategy
The New Mission for Multinationals
Across a broad swath of industries, multinationals are losing ground in emerging markets to local players.