Developing Strategy
From the Editor: Decision Making in the Digital Age
We live in an age of data abundance, but that doesn’t make decision-making less challenging.
We live in an age of data abundance, but that doesn’t make decision-making less challenging.
Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.
Three recent books offer expert perspectives on the increasing power and importance of analytics.
Outsourcing analytics can offer benefits, but it requires a carefully constructed relationship.
It’s the early days of a data revolution — but even so, not every decision should be data-driven.
Wealth once was measured by land, employees or equipment. Today, information is the new driver.
Consumer trust in online ratings may be misplaced, according to recent research.
Companies are gaining insights from ethnography, the in-person study of how consumers use a product.
Some innovative companies are attempting to redefine the parameters of strategic partnerships.
Building a platform through which different groups interact requires smart thinking about strategy.
Emphasizing customer participation is an important vehicle for generating valuable repeat business.
Research suggests that outsourcing IT helps reduce sales expenses and general and administrative costs.
A new framework helps identify the best strategy for a particular product or service.
What does it take to transform an organization before a crisis hits?
Managers can’t afford to rely on haphazard, hit-or-miss approaches to idea generation.
Successfully integrating a company acquired for its knowledge and experience is a particular challenge.
Research suggests that a good corporate logo can have a positive effect on customer commitment.