Big Idea Social Business
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Social Media Poll Results: Fear of Losing Control Still an Issue
Managers’ number one fear about social media: losing control of brand reputation, according to an MIT Sloan Management Review poll.
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Innovation Strategy
The Age of the Consumer-Innovator
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Innovation Strategy
The User Innovation Revolution
According to von Hippel, users are often the first source of new products.
Collaboration
Creating Employee Networks That Deliver Open Innovation
The key to open innovation? Ensuring outside ideas reach the people best equipped to exploit them.
