Digital Marketing
The Art of Selling with Social Tools
As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.
Big Idea Social Business
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Collaboration
The Power of Unintentional Collaboration
Social media exchanges aren’t just chit-chat — they’re an opportunity to improve business management.
Global Strategy
Women’s World Banking: A Model Knowledge Network
Knowledge networks are helping members of organizations of all sizes collaborate productively.
Collaboration
Intro Video: Making Social Business Work
An introduction: Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.
Social Media
On the Evolution of “Social Business”
However you define it, social business is changing the world.
Social Media
Walking the Legal Tightrope of Social Business
Managers must walk a fine line when it comes to monitoring employee activity on social media.
Collaboration
Video: Making Social Business Work in Organizations
Social business requires more than just talk, according to the new MIT SMR / Deloitte survey.
Social Media
Social Business Research Study Launched
MIT SMR’s global survey on social business practices is now open. Please take the short survey.
Social Media
It Started with a Hashtag: Revitalizing BC Football with Social Media
Boston College’s football recruiting efforts were turned around with a social media campaign.
Digital Marketing
How “Social Selling” Is Reinventing Cold Calling
At LinkedIn, the sales staff has become well-versed in the use of social media tools to open doors.
Social Media
Four Ways Social Data Can Generate Business Value
Employee-based social data can help organizations improve team performance and more.
Social Media
Why Social Business Initiatives Fail
Organizations are inadvertently setting their social programs up for failure.
Your Turn: What Questions Do Managers Have About Social Business?
What trends and companies should we explore in our upcoming survey?
Social Media
Can Social Business Make Employees Happier?
Social business can breed contentment among employees — but it doesn’t happen automatically.
Collaboration
BMW Test-Drives Mobile Microvideo
BMW looks to drive consumer-to-consumer marketing using mobile phones, microvideo.
Digital Marketing
Nonprofits Get More from Social Media with Metrics
Consultant Beth Kanter explains the special challenges for nonprofits in embracing social media.
Collaboration
Social Business: Flat or Hierarchical? A Surprising Answer
“Loosely coupled” organizations are models for managing a social media-driven business environment.
Digital Marketing
Turning a “No Comment” Company into a Social Media Advocate
Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.
Social Media
Mayo Clinic Leads Social Conversations About Healthcare
A robust online presence helps the Mayo Clinic’s reputation as a source for health information.