IT Governance & Leadership
Adobe Reinvents Its Customer Experience
Adobe uses a variety of social business activities to create a great experience for employees and customers.
Big Idea Social Business
Latest
Managing Your Career
What Companies Should Learn About Social Media From American Politics
Companies looking to social media for guidance in decision making should be wary of the “filter bubble” effect.
Culture
Balancing Tradeoffs in Social Media
If companies want to succeed at social business, they need to develop a culture that embraces social media.
Social Media
Digital Transparency and Permanence
How can enterprises balance the good and the bad of digital transparency?
Social Media
The Workplace of the Future
Thanks to technology, the office of the future is going to look very different from what we’ve been used to.
Collaboration
Social Media Expands Horizons for Workers with Autism Spectrum Disorder
Social media is a tool that allows autistic workers to better express their unique abilities — and tech companies are taking notice.
Social Media
Thinking Outside the [Penalty] Box
The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.
Collaboration
Are You Part of the Email Problem?
Over-reliance on email is sapping people’s time and energy, says author Phil Simon. There are better ways to do things.
Collaboration
‘People Analytics’ Through Super-Charged ID Badges
Humanyze helps interpret social data so that businesses can identify the best collaborative practices of the most effective people.
Collaboration
Social Media’s Expanding Relationship Universe
Social media is changing how people relate to one another, say social psychologists.
Collaboration
Are Social Media’s Benefits Getting Lost in Translation?
For multinational companies, language barriers are a key obstacle to social business. Can a multilingual approach work?
Organizational Transformation
Are You Ready For the Certainty of the Unknown?
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
Social Media
Should Employees Be Encouraged to Tweet?
Companies that want employees to be stewards of the brand should trust them to represent the organization well on social media.
Platforms & Ecosystems
Simplifying the Enterprise Social Media Landscape
Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?
Remaking a Company for the Digital Natives
USAA’s Renee Horne describes the company’s efforts to make social tools an integral part of employee engagement.
Social Media
Social Business Is Dead . . .
Social media has changed business practice dramatically — but now the very nature of social business is itself transforming.
Collaboration
The Unexpected Payoffs of Employee “Eavesdropping”
An experiment in social networks shows that key knowledge can be transferred without employees realizing it.
Digital Marketing
Can You Really Let Employees Loose on Social Media?
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
Social Media
Online “Chatter Data” is Big Data Gold
Brands are anxious to find out what people are talking about on Twitter and Facebook — what’s known in the industry as “chatter data.”
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.