Social Media
How McDonald’s Cooked Up More Transparency
Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”
The Digital Leadership Initiative explored the growing use of digital technologies in the business landscape. Through a series of annual reports, blogs, articles, and case studies, the exploration examined how companies cultivate opportunities and address risks in a fast-moving, digital market environment.
As more companies strive to develop new digital capabilities, many are making significant changes to their organizational culture, strategy-making process, and talent management efforts. These shifts raise important questions about what it means to lead a digital business. These questions, and more, are the focus of MIT SMR’s Big Ideas Digital Leadership Initiative.
Research and analysis for this program is in collaboration with Deloitte Digital, which also provided financial support.
Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”
Switching from email communication to a social media platform can improve organizational networks — with benefits for employee performance.
Most employees want to work for digitally savvy companies — and many are unhappy with their company’s digital maturity.
Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.
What does it take to bring world class digital technology to one of the world’s leading medical centers?
An infographic provides highlights of MIT SMR‘s 2015 digital business report and illustrates the importance of digital maturity.
The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.
Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.