The End of Corporate Culture as We Know It

Ikechukwu-Maria Okoye
This topic is apt and timely. There appears to be lack of clarity as to what corporate culture is all about. It is not about the innovative response of firms to the silicon valley  throw ups. In the fist place, corporate  culture can be divided into two parts - part one deals with human socialization which must remain as long as human beings are not replaced entirely by robots in the workplace. No level or degree of digital or disruptive innovation can erode this level or cultural interplay in organizations unless man is reduced to mere machines.
The second part is the real corporate culture which spells out the acceptable work or innovative behavior that distinguishes the firm from other firms. For example, a firm may have a culture of zero tolerance for offering defective products to its customers. It may build a culture that emphasizes quality, a peculiar manner of public presentation, research approach etc that stands it out from others. If these characteristics are eliminated or destroyed on the altar of digital innovation, will it not amount to self destruction to look modern? Culture can only be realigned to blend with the modern trend but cannot be eliminated or destroyed to stop existing in the workplace unless it is defined as something else.

What about "The-end-of-executive-education-as-we-know-it". I envisage executive education that won't be delivered by business schools #DigitalManagement

There is no doubt that our working environment will change dramatically in future years, but humans will still need to interact and collaborate to be successful. Indeed, we humans are social animals and will always seek out ways to interact and  collaborate. We need it and we (mostly) like it. While we are doing this however, leaders will need to define what this interaction actually needs to look like to be successful. For example, in the digital matrix of the future, what does "ethical interaction" look like? Leaders will expect  “affiliates” in the future to behave ethically (along with other important behaviors), and this set of behaviors will need to be explicitly defined in the context of working in a "digital matrix" organization. These behaviors must also be role-modeled by senior leaders and other influential people in the context of the organization. This set of behaviors, when they become "the way we do things around here" IS culture - even in the digital working world of the future.

A splendid article - thank you.

The nature of work association is changing for many to networks based. That calls for a different type of 'corporate culture', not a new one, but one that captures 'so while you are here we do things this way - please adopt and apply' - a click on/ click off culture of kind?

Corporate culture is in many ways still in its infancy. Many corporations are still not mature enough to have a 'fixed' model of how things are done, it's still based much on people's own judgement.

Therefore, this is very much in the pioneering stage, thus also for the few ones. We still have much to do in the other stages of evolutions of companies in terms of just getting the premises of corporate culture in place, so it will be long before we see a majority going this path. 

Thank you for the inspiration!

Very catchy title but I think this depends on how you see culture, which you kind of alluded to when you mentioned "I’m not sure that culture is going to matter all that much in the future — at least not in the ways we conceive of it today."

If we refer to culture as somewhat tacit "instinctive, repetitive habits and emotional responses", then yes, this is probably going to be less and less significant with an increasingly mobile workforce. But going to a deeper level where culture equals explicit "purpose" and "shared beliefs", we are likely to see that the opposite is true. It seems to me that people these days are more likely to choose their employers and even their consumables (food, clothes etc.) based on perceptions of shared values and purpose. In other words, I see the corporate culture business morphing into a kind of marketing business.

Thought provoking article - and comments too! That's refreshing. The need for future-proofing organizational culture is a big worry these days among executives - CHROs of course, but not exclusively. And that's a good thing.

This is the way I look at it:

> Strong cultures that don't have constantly adapting / realigning at their core WILL MOST CERTAINLY turn from assets to liabilities. It's just a matter of time.

> BUT a weak culture will ALSO be a liability - even if it has "constantly adapting / realigning" at its core.

Thank you for such a timely piece.

I feel the changing nature of the political forces that are coming to power in major democracies will also have a strong impact on formation of new corporate culture. 

It seems to me that as the rate of disruptive changes are picking up jaw-dropping pace, organisations will find it increasingly difficult to create new cultures since human beings are generally comfortable with status quo. At the most, humans are receptive to slow changes.  In the past, it was possible for the society to cope up with disruptive changes, because those changes were few and far between and organisations had enough time to evolve new cultures and organisational models. These models in turn help companies achieving high performance for prolonged periods. Over the years, governments all over the world had also developed institutional frameworks for supporting businesses to achieve economies of scale and create conducive organisational culture for mass production.

Now, when the countries are increasingly struggling to manage growing tension of an innovation-driven era, it seems the governments most often will work as a major barrier for companies that are trying to create a new corporate culture needed for sustainable performance. With fringe elements becoming mainstream in model democracies like the US, France, India and elsewhere, in the coming days I think the governments at various levels will come under increasing pressure from disgruntled elements to act against  companies that are willing to experiment with organisational and business model innovations, notwithstanding the fact that such experiments are so essential for better performance under high uncertainties of a disruptive era .

Interesting article.  The main theme here is how `Social' will impact the way we work and how culture is maintained and yet open to influence and flexible enough to change when required. 

In my 2+ decades of experience in global IT organizations with strong cultures operating in an industry which has seen exponential growth (read - plethora of opportunities for employees), various changes have come about - technological and social. In my view, successful organizations are the ones who have enduring and resilient values. 

For example, while the mode of interaction gets more `social'  via social media (internal/ external to the organization), while the organization structure may become less hierarchical, a value such as `respect' does not change. It stands the test of time. 

Matrix structures often found in software organizations, thrive on adaptability and this gets built into the DNA of the individual as well as the organization. 

There is no denying the fact that cultures will become more vibrant and open than ever before.

That's why I love living systems thinking, because nature shows us all the answers: if the markets and the economy will very much resemble a  distributed ecosystem, we must understand that each of its members has a singularity but nontheless within every species they commonalities that define and limit them, so diversity is 'glued' by some shared identity.  No organization is able to exist without this essence or projected identity, that will attract the myriad of people or companies that will be attracted and collaborate with it, No matter how distributed the system is.  Essence and purpose will still be paramount, even more so because the system is so distributed.  The collaborators will follow the same pattern of behavior of the species (the company), although being singular in themselves. It is a mistake to think that there is no order or pattern in chaos.  So maybe we should say that the new corporate culture will have to be chaotic, but still deeply rooted in a shared essence.

Interesting article - thought provoking - but I would argue the complete opposite. In a world where there is less and less loyalty to employers (and employees) - the role of pro-actively (keyword) managing a corporate culture to enable the organisation to adapt to whatever is thrown its way will only become more important, not less. 

If we switch employees more often and if as an organisation we need to become more and more a project type of organisation (or network based organisation) - it requires us to actively build a culture that reinforces adaptability over being the strongest, best, fastest, largest, or whatever other goal we used to strive for. 

Like in nature, it is the most adaptable organisation that survives changing markets and that requires actively building and maintaining a corporate culture which encourages taking on board new ideas and translating those ideas into changing practices.

It's indeed interesting to think about this approach and how it could evolve. 

I would assume that those colleagues engaged right now in "culture" will continue to do so, but will combine their forces with coaches. Culture is somewhat part of the structure of an organization, something people come back to and take as a comforting detail that they understand "how things are done around here". 

The realignment from one team or project to another will add a dimension to these teams, requiring them to do the realignment themselves to understand how other "do things" and find an agreement for the team. They will add regular realignment within the project as the culture information will need constant adaptation. In a way it will seem to the team members, that they are in a "foreign environment and have not yet understood all the clues of that environment". 

Subjects like Diversity & Inclusion will change and will adapt to assist in making the networked enterprise successful.  

At a certain stage, people will have to put a lot of energy into understanding culture and getting along in constantly changing cultures and will have less time to learn expertise in their individual field. 

Strong cultures might then simply create a different type of asset than today: Strong and Intuitive Expertise whereas the networked enterprise will create flexible and surface expertise.

I love it when an idea is taken to its extreme, it really helps you think beyond the present. Thank you.

Having worked in big corporates, strong cultured small business and networked collectives, I think culture will be increasingly important. But in th world your describing it will be born of people with shared beliefs forming cultures quickly. People who have a shared set of beliefs and values will naturally gravitate towards each other and away from those that don't share the same values. If you've ever sat on a parent committee you'll know that just having a shared goal isn't enough, you've got to have shared approaches to working together. When these aren't there it's painful.

Thank you for a thought-provoking article! I believe that the "as we know it" part holds the key to understanding the emerging phenomenon. The super-fluid organizations of the future may wish to emphasize certain aspects of how their business is conducted and set aside the others, but choose they will. People strive for order, which might explain that, while there are organizations with strong and weak cultures, there are hardly any organization that exists without having any culture at all.

Oscan Wilde said that, "Without order nothing can exist--without chaos nothing can evolve." It's only natural then that for the new organizational forms to evolve, "organizational cultures as we know them," may have to dissolve along with the order they are meant to impose. Yet, as new organizations crystalize into being, for them to remain in existence, for as long or as short period of time as it may be, they will need to establish and maintain a certain sense of order--a culture.

I agree with the sentiment.  People will loosely align to contribute their skills to achieve a specific outcome.  Some people will organise these 'affiliates' and set a vision.  However, there is no set-in-stone employee-style relationship.  People will come and go as they see fit.  Culture _will_ be irrelevant; alignment with a vision will be the main motivation.  I hope for this anyway!

Very important topic and very relevant.
I agree with the fact that serious changes are coming.
However, it seems to me, the area in which the changes will happen is different.
1. The very term "Corporate Culture" will change a lot. From the definition of corporate culture (as "the self-sustaining pattern of behavior that determines how things are done." It is "made of instinctive, repetitive habits and emotional responses." Culture is meant to provide a well-rooted sense of purpose Organization, exemplified by a recognized set of behaviors and shared beliefs, only the psychological aspects (feelings, emotions and experiences) will remain. All the rest will be the subject of a new discipline, which I called Managelogia. In the center of Managelogia there will be "General Management Theory", which will study "how things are done" on the basis of the scientific method. There will be a clearing of management from psychological, mystical, engineering and economic "shells". What really disappears is the concept of "Corporate Culture" as a relic of the dogmatic, sometimes magical approach!
2. The role of management as a scientific discipline will increase, but not disappear. "The continual reorganization of people and resources" will require a more professional approach to management. What earlier (and now) could be compensated with brute force (If I'm the boss, then you're a fool) now have to compensate for high-quality management.
3. "It will be the era of" "pulsating" companies. The company will be quickly established under certain tasks, grow rapidly and quickly break up into separate parts. Entrepreneurship will be like a game of cubes. I collected a firm from certain cubes, scaled it, then took it apart, collected it again from other cubes for other tasks. In such conditions, the requirements for management will grow very significantly. Actually, there is nothing new here; this is the continuation of the process of "division of labor" in a new round of development. This process has been going on for about 300 years. It is known that the deeper the division of labor, the higher the requirements for management.

I agree with the premise that a strong, common "organizational culture" may indeed be an anti-pattern in the age of digital transformation for the many reasons stated here.  However, culture still operates in all social interactions in business.  For example, at the micro level, culture feeds mindset which is a key input, along with one's own abilities, that drives employee / worker behaviors.  Behaviors in turn interact with work design, including non-human actors (e.g., technologies, knowledge), in the enactment of discrete work practices.  As such, culture still matters greatly.  However, in designing work of the future, a different approach to considering culture is needed.

Isn't there an ironic twist that the premise implies a culture of continuously changing the culture?

Firstly, I have long argued that ‘strong cultures’ can be enormously valuable for so long as it reflects an ‘environmental fit’.  But when the environment shifts against the cultural norms, that same strong culture will be punished by the rigidity of that culture.  By contrast, an organisation with cultural norms that are less strongly woven into the fabric of the enterprise may have a better chance of adapting to the environmental shifts.   

This is, of course, contingent on the nature of that culture we are describing as ‘strong’.  This model presumes that the culture is market specific.  A more ‘generic’ culture – such as Amazon’s highly innovative, long term mindset culture – will not feel the same displacement as this model posits.   

The second issue goes to the description of the emerging networked enterprises.   Will this move us to an era of entrepreneurship, of distributed leadership? That may be true, but if it is, it doesn’t suggest to me that culture becomes less relevant.  It suggests to me we will see an increasing number of enterprises with more fluid, open and innovative cultures.  These cultures will be every bit as important as the cultures of today’s important companies, or those of bygone eras.