Investing in a recession

Some companies pursue growth despite a recession –and there’s a theory behind that.

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BusinessWeek this week highlights a number of companies that are pursuing growth despite the recession — including Inditex (owner of clothing retailer Zara), Procter & Gamble, and small entrepreneurial businesses such as JustAnswer.  For more on the theory behind investing in a downturn, see the new version of “The Risk of Not Investing in a Recession” by Pankaj Ghemawat. It’s a classic MIT Sloan Management Review article that was updated in the Spring 2009 issue — and also included in our  “Downturn Manifesto” special report.

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Investing in a recession | Money Management Today
[...] in a recession  Improvisations » Investing in a recession « MIT Sloan Management … By Martha E. Mangelsdorf  For more on the theory behind investing in a downturn, see the new [...]