Customers
The Risks of Customer Intimacy
Too much familiarity with customers can backfire, but engaging in multisided conversations can manage the risks.
Climate Change
The Keys to Rethinking Corporate Philanthropy
Effective philanthropy must be run as professionally as the core business.
Organizational Behavior
Developing the Big Picture
Organizations must return to cultivating strategic thinking, not just functional achievements.
Customers
The Great Expectations Effect
Asking customers about their wants increases the probability that they will be dissatisfied.
Organizational Structure
Can Shareholders Be Wrong?
For boards dealing with an embattled CEO, doing nothing may pay off in the long run.
Marketing Strategy
Predicting Customer Choices
Recent research has greatly improved management’s ability to anticipate customer wants.
