Intro Video: Making Social Business Work

Companies believe becoming more social will boost their business in many ways, including the bottom line. New research from MIT Sloan Management Review and Deloitte shows that companies have improved their usage of social tools, especially in interacting with customers. But they still face plenty of obstacles.

In a Video: Making Social Business Work in Organizations, MIT SMR contributing editor Michael Fitzgerald spoke with Doug Palmer, who leads Deloitte’s Social Business Practice, Anh Nguyen Phillips, a senior manager in Deloitte’s Strategy Brand and Innovation Group, and Gerald Kane, an associate professor of information systems at Boston College’s Carroll School of Management, about the current state of social business in companies. In this brief clip Fitzgerald gives an introduction to the panel.

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